At more than three billion years old, the diamond is one of the oldest minerals in the universe. Pure carbon - one single element - is used to create diamonds. On a worldwide scale, diamonds account for approximately 90 percent of all gemstones bought, showing that it is the most loved out of all gemstones. 

There are many different reasons why diamonds are cherished and considered superior. Not only are they the hardest natural substance known, but also they are symbolic of love and fearlessness.

You will typically find diamonds in Russia, Canada, Africa, Australia, and Brazil. Despite this, India is the country where the earliest diamonds can be traced. India was creating diamonds from as early as 800BC. However, production moved to Brazil after the Spanish Conquest.

The oldest diamonds are formed at pressures in excess of 45kbar, at a depth of 90-120 miles below the surface of the earth, and at temperatures between 900 and 1300 degrees Celsius. Nowadays, diamonds also derive from mantle eclogite rock. Experts believe they come from this rock because carbon was left here due to the early micro-organisms that lived in the sea beds.

Diamonds have impurities because of the rock that surrounds them while they are growing. This could be anything from full mineral crystals to single atoms. These are known as blemishes and inclusions, and they are graded so that the consumer knows the level of quality of diamond they are buying.

We provide you with everything you need to know regarding this precious gemstone on our website.



The cut of a diamond refers to its proportions, not the shape of it. When a diamond has been cut well, the light reflects optimally, and this creates the beautiful sparkle we all desire.

Diamond Cut - Shallow, Ideal and Deep

Learn More


There are many different diamond shapes to choose from, including Emerald, Princess, Heart, Pear, Cushion, and much, much more. This largely comes down to personal preference, however, some people will consider how the diamond looks in relation to the length and size of their finger to ensure it is flattering. 

Diamond Shapes

Learn More


Carat weight is another thing that needs to be considered. While a larger carat weight can equate to a bigger size diamond, they don't always go hand in hand. You do need to think about the shape of the ring too, as some shapes appear bigger than others. 

Carat Weight

Learn More


The clarity of the diamond relates to how many blemishes and inclusions they are, and where these imperfections are located, what they look like, and the impact they have on the diamond's overall appearance. Most people want a diamond that does not have any inclusions that are visible to the naked and untrained eye.

Diamond Clarity

Learn More


Most people desire colorless diamonds. The color of a diamond is graded from G to Z, with the latter being the least desirable, i.e. a yellow colored diamond.

Diamond Colour - D to Z

Learn More


It is important to buy a diamond that comes with an official grading certificate from one of the main labs. These certificates determine the quality of the diamond so that you know exactly what you are getting for your money. It is too risky to purchase a diamond without one.

Diamond Certificates

Learn More